twice connect
careers

Alarms, Etc. Starts TV Ad Campaign

11/04/2009 04:46:36 PM Eastern

Lakeland, Fla. - Three-store retailer Alarms, Etc. is
launching its first holiday TV ad campaign, despite "the great recession."

The car stereo retailer will air nine TV commercials over 10 TV
networks including one spot that
takes aim at nationwide big-box retailers.

Joe Cassity, operations director for Alarms, Etc., said, "Now is
the time to be advertising. The economy has taken a hit on our sales, just like
any other shop ... But we have weathered tough economic times in the past, and we
know the key to coming out on top is by making sure that when a customer does
decided to spend those dollars they are clinching tightly, one of the first
places they want to visit is Alarms, Etc."

The company said it plans to open three more stores over the next
two years.

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National