Lakeland, Fla. - Three-store retailer Alarms, Etc. is
launching its first holiday TV ad campaign, despite "the great recession."
The car stereo retailer will air nine TV commercials over 10 TV
networks including one spot that
takes aim at nationwide big-box retailers.
Joe Cassity, operations director for Alarms, Etc., said, "Now is
the time to be advertising. The economy has taken a hit on our sales, just like
any other shop ... But we have weathered tough economic times in the past, and we
know the key to coming out on top is by making sure that when a customer does
decided to spend those dollars they are clinching tightly, one of the first
places they want to visit is Alarms, Etc."
The company said it plans to open three more stores over the next