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99 Cents Stores Selling 99-Cent iPhones

8/07/2007 10:49:00 AM Eastern

Los Angeles —  99 Cent Only Stores will mark its 25th anniversary on Aug. 9 by selling nine iPhones for 99 cents.

The offer is limited to the first nine customers to turn up at the discounter’s original location on La Tijera Blvd. here in the Westchester section.

The event is meant to underscore the chain’s 25-year history of never carrying a price point over 99 cents.

Founded in 1982 by chairman Dave Gold, 99 Cent Only Stores operates 253 locations throughout California, Texas, Arizona and Nevada under the slogan “Where nothing is over 99 cents, ever!” The deep-discounter says it is the country’s oldest existing one-price retailer.