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90% Of Retailers Planning ‘Cyber Monday' Promos

11/24/2010 12:49:53 PM Eastern

New York - Nearly nine out of 10 retailers have special
promotions planned for "Cyber Monday," a new survey shows.

According to, the online wing of the National Retail
Federation (NRF), which coined the phrase five years ago, 88.2 percent of
retailers surveyed will mount a new round of sales the day after Thanksgiving
Weekend, up from 72.2 percent in 2007.

Planned promotions include specific deals (49 percent, up from 43
percent last year), one-day sales (41 percent vs. 33 percent last year), and
free shipping on all purchases (21.6 percent vs. 15.7 percent last year).

Joan Broughton, interim executive director of, said the
trade group was surprised that the catch phrase caught on in such a big way
over the past five years. "Today, Cyber Monday has become such a crucial component
of the holiday season that many retailers -- and shoppers -- don't remember the
holidays without it," she said.

Bernard Luthi, marketing, web and customer service VP at
e-tail-only merchant, concurred. "Cyber Monday is a viable, viable day,"
he told TWICE, "one of the top two or three days of the year."

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