City of Industry, Calif. - Newegg.com has tapped Robert Bellack as chief financial officer.

Bellack is a founder and former CEO of Zetabid.com, an online auction site specializing in foreclosed real estate. Before that he was chief financial officer and senior VP of LA Times Media Group.

In his new role, he succeeds Rich Quiroga to head finance for the world's largest online-only IT/CE specialty retailer.

"We are delighted to welcome Robert to the Newegg team," said S.C. Lee, CEO of Newegg North America. "His demonstrated track record of creating, building and leading high performance organizations, including those in the e-commerce field, will successfully complement the expertise of our current executive team members."

Added Bellack: "Newegg has amazing potential for growth and is well positioned to move forward. I am honored to become part of the Newegg story of success."