Los Angeles — JVC Mobile is reprising its car stereo viral video of last year that earned 5 million views, with a new “Turn Me On 2” video and campaign that launches later this month in Times Square.
JVC will show a one-minute “sizzle clip” from the video on a high-definition billboard in Times Square at the end of May and launch the full video on Spin magazine’s Web site.
This year, the video will be backed by an extensive campaign that includes print ads, online banner ads, radio promotions and a summer partnership with the 2009 Crue Fest 2 tour, said the company.
Last year, JVC revamped its marketing strategy by devoting most of its budget to the video that won wide
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attention on thousands of Web sites, it claimed. This year’s “Turn Me On 2” is a larger production with a crew of more than 60 people, JVC said.
Along with girls, rock and roll and cars, the video shows an iPhone delivering music to car A/V receivers. Featured receivers are the El Kameleon KD-AVX77 and KW-AVX720, and featured navigation systems are the KW-NT1 and KW-NX7000BT.
The video stars rock bands the Charm City Devils, who are featured on the Crüe Fest 2 Tour this summer, and Darling Stilettos.
“We experienced significant sales growth from last year’s ‘Turn Me On’ video exposure, and we anticipate even bigger results from this year’s campaign,” said JVC mobile VP Bill Turner.
JVC will also be a sponsor of Crue Fest 2 this summer, with Motley Crue, Godsmack, Drowning Pool, Theory of a Deadman and the Charm City Devils.