Los Gatos, Calif. - Netflix has begun offering a streaming-video app for iPhones and iPod Touches running iOS version 3.13 or later. The introduction follows the launch earlier this year of a Netflix app for the iPad.

The new app, Netflix's first for a cellphone, enables Netflix members with subscription plans starting at $8.99 a month to stream TV episodes and movies to their iPhone or iPod Touch via Wi-Fi or 3G cellular. The app is free.

NetFlix's streaming service is also available on the Microsoft Xbox 360, Sony PlayStation3 and Nintendo Wii game consoles; Blu-ray Disc players from Samsung, LG and Insignia; Internet TVs from LG, Sony and Vizio; Roku's digital video player; and TiVo DVRs.

For $8.99 a month, Netflix members can watch unlimited TV episodes and movies streamed to their TVs and computers and unlimited DVDs delivered to their homes.