N.C. - The Nationwide Marketing Group is making Milo's local store locator and
shopping service available to member dealers at no charge.
Shopping, a unit of eBay, allows consumers to search for locally available
products online and via their mobile devices.
The platform syncs
with merchants' point-of-sale systems to provide shoppers with real-time
inventory availability and pricing information within a select geographic area.
Customers can then make purchases with one click for pick up at their local
store, giving retailers additional attachment-sale opportunities.
Providing Milo to
Nationwide dealers has been a goal of Jeannette Howe, executive director of the
group's Specialty Electronics Nationwide (SEN) division, who believes the
platform can help level the playing field between physical and online-only
John Donahoe, in his keynote
at last month's Consumer Electronics Association Leaders In Technology dinner during 2012
International CES, said Milo's mobile app, along with other eBay retail
services, is enabling brick-and-mortar merchants to compete with e-tailers as
the smartphone continues "blurring the line between e-commerce and retail."
program follows a recently forged pact
between the Progressive Retailers Organization (PRO Group) and eBay, which will
give the buying group's specialty A/V dealers greater visibility and traffic on
the e-commerce platform.
Nationwide will present
Milo to its members at this month's PrimeTime! convention and buy fair, where the
shopping service will have an exhibit booth. The event is being held Feb. 26-29
at the Gaylord Palms in Orlando, Fla.
Winston-Salem, N.C. - The Nationwide Marketing Group is making Milo's local store locator and shopping service available to member dealers at no charge.