Avenal, N.J. - Mizco International has signed an exclusive Canadian distribution agreement with Curve Distribution Services for its entire line of iEssentials and Cellular Innovations mobile technology accessory products.
According to Sam Mizrahi, executive VP of Mizco International, the agreement marks a major step forward in the company's drive to significantly expand sales throughout Canada. The agreement is effective immediately.
"For most of the last 20 years, we have focused our efforts on building out our core United States customer base," Mizrahi said. "And while we certainly have new goals and objectives to realize here in our home market, it is time that we take the next step forward in our North American marketing plan. This agreement with Curve Distribution Services will help us to significantly and quickly penetrate the entire Canadian market with our iEssentials and Cellular Innovations product lines. With this agreement, Canadian retailers will now be able to offer their customers a combined product line that exceeds more than 1,000 individual SKUs."
Headquartered in Calgary, Alberta, Curve Distribution Services is a full-service sales strategy, distribution, and logistics planning and support company that meets the needs of a variety of consumer electronics accessory manufacturers in the following product categories: cellular, BlackBerry and smartphones; iPod and related Apple products; headphones; cases for all types of electronic devices; and Bluetooth products.
Mizco commented that further strengthening the impact of the distribution agreement announced today is the fact that Curve last year announced a strategic alliance with ReSource Group Canada, a CE sales and marketing agency. The firm has grown to become Canada's only national consumer electronics sales agency with 18 sales representatives across the country, Mizco said.