Oakdale, Minn. - Imation launched its first Memorex-branded camcorders, all storing video in flash memory.

"These are the first designed-by-Memorex and Memorex-branded camcorders," said Natalie Danaher, assistant brand manager for the Memorex brand.

The MyVideo and MyVideoHD retail for a suggested $99 and $129, respectively. Select models are available in select Toys "R" Us and OfficeMax stores.

Designed to capture events at the spur of the moment, the devices feature integrated USB ports and one-touch recording, and they work with editing software and ability to upload videos to Web sites such as Facebook and YouTube. The camcorders also connect to a TV to play back video, with the MyVideo HD model coming with HDMI port and cable.

Memorex's other lines include home audio and video products, MP3 players, iPod accessories and LCD televisions.