Alpharetta, Ga. -
A sizable percentage of U.S. adults want to replace their car
stereo system or add such features as HD Radio, Internet radio, satellite radio
or hands-free Bluetooth capability, a MarketSource survey found.
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Those are some of the findings of
an exclusive nationwide online survey for TWICE by MarketSource, a market
research company and provider of integrated sales and market services, which
compiled responses from adults of at least 18 years old in 505 households.
The respondents were asked to rate
their intent to buy in the next year on a scale of one to five, with one
meaning "not at all interested," to five
meaning "extremely interested" or "definitely."
MarketSource found that 20 percent of adults are "extremely
interested" in replacing one of their current car stereo systems in the next
year to improve sound quality, power output or add new features and
technologies. Thirteen percent, however, said they have no plans to replace a
Interest is highest in adding HD Radio, satellite radio and a
Bluetooth system that reproduces the voice of an incoming caller through car
Five percent said they own an HD Radio for the car, and 28 percent
are extremely interested in adding the feature in the next year. Fifteen
percent own a satellite radio for the car, and 24 percent are extremely
interested in adding the feature in the next year. Fifteen percent own a car
stereo that uses Bluetooth to reproduce the voice of an incoming caller through
the car's speakers, and 31 percent are extremely interested in adding that
Fifteen percent already own a car radio with input that connects directly
to an iPod output, and 21 percent said they were extremely interested in buying
such a radio in the next 12 months. A total of 29 percent already use an adapter
to listen to an iPod or MP3 player through their
car stereo, and 27 percent are extremely likely to add that capability in the
sizable chunk of consumers are similarly interested in Internet radio for the
car. Four percent said they already own a car radio that connects to a
smartphone to stream Internet radio and Internet music services such as Pandora
and Slacker, and 15 percent are extremely interested in adding that feature.
In another finding,
MarketSource found that 9 percent of households with incomes of less than
$75,000 per year are extremely interested in buying or leasing a new vehicle in
the next year, with 17 percent of households earning more than $75,000
expressing extreme interest. Eighteen percent of households with incomes of
less than $75,000 and 23 percent with incomes above that say they are likely to
get a new vehicle, representing a four on MarketSource's one-to-five scale.
Consumers buying new vehicles are potential
customers of aftermarket car electronics products, as are the purchasers of the
used vehicles that go on the market as a result.
Alpharetta, Ga. - A sizable percentage of U.S. adults want to replace their car stereo system or add such features as HD Radio, Internet radio, satellite radio or hands-free Bluetooth capability, a MarketSource survey found.