Mahwah, N.J. - Marantz America will sponsor the 21-city U.S. tour of classical and rock violinist David Garrett.

 The tour sponsorship includes an integrated marketing campaign to support key retailers, Marantz said. The tour will also generate music content for Marantz's new website and the company's social media platforms.

 Garrett, who is popular in Europe, recently performed live on NBC's "The Today Show" and unofficially kicked off his U.S. tour with a "flash mob" performance at New York City's Eataly restaurant, where he performed a version of Michael Jackson's "Smooth Criminal."

The tour starts this month.

Kevin Zarow, Marantz America sales and marketing VP, called Marantz and Garrett a good match. Marantz products are designed to "deliver an extremely high-quality and emotionally connected listening experience," he said. Garrett "conveys both the excitement and emotion of classical music while engaging younger audiences with his stunningly modern rock and pop compositions," Zarow said.