Lincolnshire, Ill. - LG Electronics USA has realigned its regional sales operation into three geographic zones that have directors for its home entertainment (HE) and home appliance (HA) businesses.
In a letter to dealers, Rick Calacci, regional sales VP, said, "Effective immediately, we are shifting to three U.S. sales regions - East, Central and West - with dedicated teams in each zone focused on home appliances (HA) and home entertainment (HE), each reporting to me."
The South region has been split between the new West and East operations.
The directors for each region are:
Sales training, which used to report to regional directors, will now report to Keith Noval, learning director. "We believe our stepped-up sales training activity will be a competitive differentiator for LG ... going forward," Calacci said in his letter.
His message to his retail customers went on to say, "In concert with marketing, supply chain and go-to-market operations, we are developing exciting sales programs across the country to deliver profitable revenue growth, successful new product introductions and greater value for you, our valued customer."