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Induction Cooking Piques Homeowners’ Interest: Poll

9/19/2012 06:40:30 AM Eastern

Irvine, Calif. – A new nationwide survey by premium majap maker Thermador shows that 93 percent of homeowners looking to remodel their kitchens are interested in purchasing an induction cooktop.

Thermador, which was among the first manufacturers to introduce induction cooking to the U.S., surveyed homeowners ages 35 to 54 who are planning to undertake a kitchen remodel over the next 12 months.

A whopping 93 percent of respondents said they would purchase an induction cooktop if cost was not a factor. Thermador’s full-surface induction cooktop, which debuted at International CES in January, carries a manufacturer’s suggested retail of $5,499.

Eighty-eight percent of respondents expressed an interest in experiencing induction cooking technology — which employs electro-magnetic fields to produce heat — after learning of its benefits. The latter include faster heat generation, instantaneous temperature adjustment, evenly distributed heat, more efficient energy consumption, and a cool-to-the-touch cooking surface, as heat is transferred only through iron cooking utensils.

Thermador said the sleek, minimalist design of burner-free induction cooktops also lends itself to consumers’ desire for a contemporary/modern kitchen style, which was sought by 60 percent of the survey’s respondents.

“More thought than ever is being put into the American kitchen as it continues evolving into the centerpiece and main gathering place of today’s home,” said Thermador brand marketing director Zach Elkin. “As more homeowners discover the many benefits of induction cooking, such as its ease of use, safety and striking design potential, this technology is set for a bright future.”

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