New York - Despite posting healthy gains, PC shipments for the
third quarter grew at a slower pace than expected, and two research firms
pointed a finger at media-pad type devices as one reason for the contraction.
IDC and Gartner's third-quarter PC shipment reports, issued
today, had shipments increasing 11 percent and 7.6 percent, respectively.
However, in each case this figure was between 3 percent and 5 percent lower
than what the research firms had predicted for the quarter.
The companies cited poor consumer sales during the period for the
unexpected falloff, with sales of notebook computers a specific problem.
Notebooks had been a mainstay of consumer purchases throughout the recession.
The back-to-school buying season usually guarantees a
better-than-average third quarter, but this year the lingering effects of the
recession tied to the iPad/slate products helped convince students and their
parents that they could put off a computer purchase, both firms reported.
Gartner principal analyst Mikako Kitagawa said media tablet
devices like the iPad are not necessarily grabbing sales, but the media hype
surrounding these new products are giving consumers a reason to hold up on
making a computer purchase.
"At this stage, hype around media tablets has led consumers and
the channels to take a â€˜wait and see' approach to buying a new device," she
Gartner and IDC do not include iPad shipments in their quarterly
shipment reports. Earlier this year shipment estimates for the iPad in 2010
ranged from 8 million to 10 million.
IDC Bob O'Donnell, clients and displays VP, noted that netbook
sales had slowed during the quarter, in part due to the influence of the iPad.
He added that whatever negative impact the iPad may have had on the category
was countered by its effect on Apple as a whole.
"The halo effect of the device also helped propel Mac sales and
moved the company into the No. 3 position in the U.S. market," he said.
IDC had Apple just nudging out Acer, shipping 1.99 million units
for 10.6 percent of the U.S. market to Acer's 1.949, or 10.3 percent.
Gartner's report placed Apple at No. 4, just barely behind Acer.
Apple shipped 1.831 million computers, compared with Acer's 1.848 million
during the quarter. Acer had 10.5 percent of the market to Apple's 10.4.
The difference between IDC and Gartner's numbers is due to
different tracking methodology.
Overall, Hewlett-Packard retained its top position on both
companies' charts. IDC had HP shipping 4.6 million units for 24.3 percent of
the market, while Gartner had the technology giant at 4.5 million for a 25.3
Dell kept its second-place spot on both lists and Toshiba held
the No. 5 spot despite losing several points of share.
Top 5 Vendors, United States PC Shipments, Third Quarter 2010 (Preliminary)
(Units Shipments are in thousands)
|Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for
3Q10 (Thousands of Units)
||3Q10 Market Share (%)
||3Q09 Market Share (%)
||3Q09-3Q10 Growth (%)
Data includes desk-based PCs and mobile PCs.
Gartner (October 2010)
New York - Despite posting healthy gains, PC shipments for the third quarter grew at a slower pace than expected, and two research firms pointed a finger at media-pad type devices as one reason for the contraction.