twice connect
careers

Dish Kicks Off ‘Talk Boston’ Campaign

Englewood, Colo. — Dish Monday kicked off its “Talk Boston” advertising campaign, designed to remind consumers to take advantage of the iPad 2 summer offer. 7/29/2013 09:02:00 AM Eastern

Englewood, Colo. — Dish Monday kicked off its “Talk Boston” advertising campaign, designed to remind consumers to take advantage of the iPad 2 summer offer.

The Dish campaign and accompanying website feature vocab lessons, an interactive test, a tweet translator and several videos. Viewers across the nation are invited to learn how to “Talk Boston” – or as a Boston native might say, “Tack Bahstin.”

Through a special summer “awfa,” Dish subscribers are given the choice of an iPad 2 instead of first-year programming discounts when they sign up for the Hopper Whole-Home HD DVR and a qualified programming package.

Using the iPad, new customers will benefit from a comprehensive TV anywhere experience (Dish Anywhere) driven by the Hopper entertainment platform. The promotion runs through Sept. 18, 2013.

TalkBoston.com has several Boston-English interactive features, including:

• Boston-English Vocabulary Resource: Pronounced by Dish’s Boston Guys, Boston-English translations of common vocabulary words, such as “awfa” (“offer”), “bahgan” (“bargain”), and “fadaze” (“for days”).

• Talk Boston Test: Players race against the clock or friends to decipher dozens of words spelled in Boston English.

• Talk Boston Tweet Translator: First-of-its-kind translator which automatically turns tweets into Boston English.

• “Boston as a Second Language” Class Videos: Led by a native Bostonian instructor fluent in Boston English: Kahkeez, Hoppa, Escalayta vs. Stayas, are a few videos of the series that follows students as they learn the nuances of the Boston accent.

In addition to the TalkBoston.com website, the campaign includes a collection of social videos with notable Boston celebrities making appearances, including current New England Patriot Vince Wilfork.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in