New York - In a market
dominated by tablet PCs, smartphones and laptops Hewlett-Packard is not giving
up on the desktop PC.
In fact, HP is putting a
little extra emphasis on this once leading category.
Randall Martin, HP's
chief design strategist, desktop PCs, said the company is placing a great deal
of effort on product design along with research and development.
"We are not abandoning
our bread and butter Pavilion towers. These are still a huge portion of the
market," he said.
For the first time in two
years HP has refreshed the appearance of the three main chassis designs in its
Randall said his team
takes a much different direction in designing desktops that what happens on the
mobile computing side of the business.
"Personal electronics can
have bold colors as people want to make a personal statement about themselves,
but we want these [desktops] to compliment the home," Randall said.
The guiding design
principle for the 2011 refresh was "Refined, Elegant, Sophisticated" and the
end result was a three-color with either blue or red LED highlights. Like
previous models the towers have pull down doors to reveal USB and other ports
and fold out doors to expose the drives," Randall said.
The entry-level Pavilion
p7 series, starting price $299, can come with either Intel or AMD processors.
The Slimline e5 series,
$329 starting price and available on June 15, will also have Intel and AMD
The flagship Pavilion HPE
h8 series is the workhorse of the new offering. Consumers can configure it with
either Intel or an AMD processor, NVIDIA or ATI graphics.
It will ship on May 18
with a $599 price tag.
New York - In a market dominated by tablet PCs, smartphones and laptops Hewlett-Packard is not giving up on the desktop PC.