Consumer intentions to buy smart-home products jumped in less than two years, and many people who own a smart-home product use them daily, Parks Associates found.
Purchase intentions among U.S. broadband households more than doubled between the first quarter of 2014 and the last quarter of 2015, rising from 21 percent in early 2014 to almost 50 percent at the end of 2015, company research found.
“Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes.
Once people get the products home, Sikes added, consumers use them frequently. Among owners of most safety and security devices, 40 to 50 percent control or monitor the products on a daily basis, he said.
Parks also found that 23 percent of U.S. smartphone owners own a smart-home device and that more than three-fourths of them use their smartphone, tablet, or PC to control their smart home devices at least once per month.
“Mass-market advertising with a clear call-to-action, prompt installation and service delivery will help speed up the market adoption rate of smart devices,” Sikes noted.
