Boston - Global
tablet shipment surged 280 percent in the third quarter to 16.7 million units
from the year-ago period, and Apple tablets accounted for 67 percent of those shipments,
a Strategy Analytics study
27 percent share, with Microsoft lagging behind at 2 percent and Research In Motion's
(RIM) QNX OS at 1 percent.
statistics do not include e-book readers.
rose to 27 percent from a meager 2 percent during the year-ago quarter on
shipments that rose to 4.5 million from a year-ago 100,000, and Android's share
is poised to go higher with the launch of Amazon's Kindle Fire, Strategy
"Dozens of Android
models distributed across multiple countries by numerous brands such as
Samsung, Acer and others have been driving volumes," said Neil Mawston, director
at Strategy Analytics. "Industry eyes will next turn to the commercial launch
of the Amazon Fire. Amazon's strategy of minimizing its hardware price is set
to ignite the entry-level tablet segment and attract more mass-market
The study also
claimed that "the future release of Windows 8 cannot come quickly enough for
Microsoft, so its hardware partners can start competing more effectively in the
tablet space." As for RIM's QNX platform, the study said, "The next-generation
PlayBook 2.0 model will need to offer a much improved ecosystem for messaging
and consumer apps if it wants to take off."
Boston - Global tablet shipment surged 280 percent in the third quarter to 16.7 million units from the year-ago period, and Apple tablets accounted for 67 percent of those shipments, a Strategy Analytics study found.