Valhalla, N.Y. - Fujifilm said Wednesday it is now shipping its second Instax Mini instant film-based camera into the U.S. market.
The Instax Mini 7S instant film camera and Instax Mini instant color film are being positioned for "on-the-go photographers or photo enthusiasts" in need of an inexpensive instant film camera solution that delivers high quality, sharp, credit card-sized prints.
The Instax Mini 7S camera ($96 suggested retail) is available in a white sateen color and is equipped with a "high-end Fujinon lens," the company said.
A 10-pack of Instax Mini instant color film carries a $20 suggested retail.
This Instax Mini 7S is the second Instax instant camera that Fujifilm has brought to the U.S. The first - the Instax 200 instant camera system - arrived last fall addressing niche markets seeking an instant film solution at time when other manufacturers are exiting the category.