FOX Sports will deliver its first full high-definition broadcasts, beginning in the third quarter of 2004.
"FOX Sports will present much of its exclusive live event programming in 720p high-definition," said David Hill, FOX Sports Television Group chairman. The exact schedule of events will be announced shortly, the network said.
"Given the high-profile events that FOX Sports broadcasts later this year and beyond, the timing is perfect for us to begin our transition to the gold standard of high-definition television," Hill said in a prepared statement. Between July 2004 and February 2005, FOX Sports will carry NASCAR's Pepsi 400 from Daytona International Speedway, MLB's 75th Anniversary All-Star Game from Houston, playoffs and World Series; regular- and post-season NFL coverage including Super Bowl XXXIX from Jacksonville, Fla. and the Daytona 500. However, FOX did not say if all of those events would be part of the high-definition schedule.