Dearborn, Mich. - The Ford Focus has been crowned the official car of 2011 International CES.

Robbing last year's winner, the Ford Taurus, the Focus will have a prominent presence during the show, Ford said, with product-specific signage, displays, demos and materials.

CE-specific features of the new Focus include Ford's Sync technology, MyFord Touch driver connect technology, Wi-Fi radio, Intelligent Access with push-button start, HD Radio with iTunes tagging, and Active Park Assist. The Sony-developed audio system boasts a class D digital amplifier, 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power, Ford said.

Alan Mulally, Ford's president and CEO, will deliver a keynote address at the show.