Arlington, Va. - The Consumer Electronics Association (CEA) today announced that Akamai's David Kenny, The Coca-Cola Company's Joseph V. Tripodi, Interpublic Group's (IPG) Michael Roth and WPP's Sir Martin Sorrell will join the 2011 International CES keynote lineup as participants in the Entertainment Matters keynote panel.

The 2011 International CES returns to Las Vegas Jan. 6-9, and the Entertainment Matters keynote panel is scheduled for noon on Friday, Jan. 7 in the Las Vegas Hilton Theater.

The keynote panel will be moderated by Michael Kassan, chairman/CEO of MediaLink. Since founding the company in 2004, Kassan has built MediaLink into a leading advisory firm that provides sage counsel to the media, entertainment and technology industries.  

Entertainment Matters, a new program sponsored by Variety and Cricket and designed for Hollywood's film, television and digital communities, will debut at the 2011 International CES. The program will feature exhibits, events and conference programs designed specifically for entertainment professionals interested in the convergence of content and technology. The Entertainment Matters program aims to customize the CES experience for those within the content industry.

CES attendees who purchase an Entertainment Matters or Digital Hollywood/Media Money Makers conference pass for the 2011 CES will receive a VIP pass to the Entertainment Matters keynote panel. To register for a CES conference pass, visit www.cesweb.org/register.