In addition to donating proceeds from battery sales and offering complimentary spa services for survivors during national Race for the Cure events, Energizer has teamed with accessories designer Stephanie Johnson to offer an exclusive cosmetic bag to consumers who mail in proofs of purchase from three Energizer battery packs. For every cosmetic bag redeemed, Energizer will donate $1 to the organization, up to $15,000.
The bag has a pink, woven cloth exterior with silver piping and a breast cancer awareness ribbon zipper pull.
“I’m excited to design a special, versatile bag benefiting breast cancer research,” said Johnson. “It’s very rewarding to be doing what you love while joining forces with Energizer and, together, supporting a great cause, such as Susan G. Komen for the Cure.”
Energizer will continue its annual commitment to donate 50 cents to Komen for the purchase of every Energizer Max AA eight-pack during October, up to $250,000 with a minimum of $100,000 guaranteed. Special-edition pink batteries will be available at select retailers with proceeds benefiting Komen as well.
“As a company, Energizer is dedicated to supporting the fight for a cure and to encouraging those people affected by breast cancer to stay strong in their fight,” said Betsy Laakko, marketing director for Energizer. “Battling breast cancer is a long and difficult journey. We hope individuals facing the disease know they are not alone in their fight, and wish them the perseverance and spirit of the Energizer Bunny”
In addition, in its second year as a national Komen Race for the Cure series sponsor, the Energizer ReTreat mobile spa will travel to 20 communities, stopping at local cancer centers and Race for the Cure events to provide free manicures and massages to breast cancer patients, survivors and caregivers.
The Energizer ReTreat staff will distribute information about breast cancer and the importance of early detection. Visitors will receive pink nail polish to match the color of the Energizer Bunny, pink nail files with the Energizer tagline “Keep Going” and product coupons. Energizer Bunny ears are given to the crowds to encourage them throughout the race.
For more information visit www.energizer.com/komen.