Las Vegas - Dual Electronics is coming to International CES with a new executive.

 Ed Sachs, formerly with Pioneer and a 30-year veteran of the mobile electronics industry, has been appointed to the new position of Dual sales division president. Sachs will lead the group responsible for sales of all Dual products in North America. He reports to president/CEO Jim Braun.

Sachs, who joined Dual as of Jan. 1, spent most of his mobile electronics career at Pioneer and was president of Pioneer Mobile Electronics Entertainment USA when he retired from the company in 2009. Since then, he has been consulting for a number of companies, including Dual.

"I am not looking to put my stamp on anything at Dual but rather use my experience to offer guidance to an already sound and active sales force," said Sachs, pointing to what the company achieved in the few years since its founding.