Woonsocket, R.I. — CVS announced today that it will roll out a single-use video recorder based on the Pure Digital Imaging platform to 4,500 of its stores by the end of the month. The $29.99 video camera records 20 minutes of video, which CVS then burns to a DVD for $12.99.
According to both companies, the CVS rollout represents the first time that video recording has been incorporated in the single-use business model.
The camcorder features a three-button operation, a 20-minute recording capacity and a 1.4-inch color LCD for playback. Users can delete unwanted video clips.
Once recorded, consumers return the device to CVS where a DVD is created using Pure Digital’s imaging platform — the same system which creates prints from the Pure Digital single-use digital still camera.
The DVD features a main menu and individually titled scenes to delineate each video clip. The DVDs also offers an e-mail application for e-mailing video clips or video greeting cards.