The ad-supported service, which rivals the popular Hulu offered by other studio and content partners, includes hundreds of Hollywood movies, TV episodes and Crackle original programming. Content can be accessed online, via PCs, select mobile devices, Sony and Logitech GoogleTV products and now the aforementioned additional connected TV devices.
"By making our extensive collection of content available on these platforms, we're bringing an unparalleled viewing experience directly to consumers through their Internet-enabled devices," Berger said.
Sony said viewers average 50 minutes per using the Crackle service on connected TVs. Crackle can be found in the Channel Store on Roku, on the PlayStation 3 Internet Browser home screen and on all Bravia Internet Video devices including Sony Blu-ray players and Bravia televisions.
A sampling of titles currently available through the service include: "The Da Vinci Code," "21," "Ghostbusters," "Bad Boys," "Big Daddy," "Gridiron Gang," "We Own the Night," "Eight Millimeter," "Ultraviolet," "A Few Good Men," "The Patriot" and "Mr. Deeds."
Titles are refreshed at a rate of approximately 20 per month from Columbia Pictures, TriStar Pictures, Screen Gems and Sony Pictures Classics.
Crackle on PlayStation3 and Google TV is available to audiences in the U.S. and Canada.
Availability through the Roku box, Sony Bravia Streaming Player and Blu-ray players is limited to the U.S. only.