Northbrook, Ill. - Consumer Electronics Distributors (CED), a member of the Powerhouse Alliance distributor group, is opening an office/showroom in New Berlin, Wis.

The facility, at 16850 W. Victor Road, is located in metro Milwaukee, is less than a half hour from the city between I-94 and I-43 and Route 45. It's set to open Monday, Aug. 2.

CED is inviting local retailers to visit the new facility, its product lines, and "join us in the celebration and benefit from our summer savings," according to its monthly newsletter to its retailers.