Arlington, Va. - Only 8
percent of Americans receive TV programming via over-the-air broadcasts, a recent CEA study
The survey of 1,256
adults conducted in December 2010 noted that
over-the-air viewing has declined steadily since 2005.
The survey also asked if
those who us a pay TV service would abandon it for over-the-air broadcasts or Internet video.
Seventy-six percent said they would not consider doing so, but 10 percent were
likely or very likely to cut their cable.
The report indicated more
people were viewing Internet content on their TVs, but mobile devices are
starting to gain in popularity as video watching platforms. No numbers were
given in these cases.
The CEA used the report
to call for an end to over-the-air-broadcasts.
"Over-the-air TV was once the defining distribution platform,"
said Gary Shapiro, CEA president and CEO. "But using huge swaths of wireless
spectrum to deliver TV to homes no longer makes economic sense. Congress should
pass legislation to allow for incentive auctions so free market dynamics can
find the best purposes for underused broadcast spectrum, such as wireless
Arlington, Va. - Only 8 percent of Americans receive TV programming via over-the-air broadcasts, a recent CEA study found.