Arlington, Va. — The Consumer Electronics Association (CEA) today launched a suite of marketing tools to help TechHome and PARA members grow their businesses.
CEA is working with Eclipse Marketing, a marketing and public relations firm, to provide electronic integrators with the most commonly used marketing tools that promote the digital lifestyle. Some of these tools include literature, Web sites, vehicle wraps and e-newsletters. The added benefit is that each tool is personalized for every member.
“We are excited about offering our members a complete line of cost-effective and professionally-designed marketing tools,” said Kerry Moyer, CEA’s executive director of PARA and TechHome. “Our members now have a simple and effective solution for acquiring ‘tried and true’ marketing tools. We are confident our members will find this solution a valuable part of growing their business.”
The marketing tools are specially designed to enable members to effectively promote their businesses to homeowners, homebuyers, builders, architects and interior designers. Members will select the target they wish to reach and the vehicle to get there.
TechHome and PARA members are entitled to special pricing on these marketing tools. Members may contact Eclipse Marketing and select the marketing item that best fits their promotional campaign. Their marketing tools are immediately personalized with their logo and contact information. Dealers may also request the replacement of any existing images with photographs of their own. All TechHome and PARA marketing tools are designed to include the association’s logo, and a description of TechHome and PARA, further endorsing the integrator’s credentials.