- The Consumer Electronics Association (CEA) has launched a lead generation and
customer retention program for member retailers and integrators.
marketing platform, provided by Revenew Systems, enables dealers to efficiently
and cost-effectively improve lead generation and database management, campaign
creation and results tracking, CEA said.
also use the solution to help manage their brands, support dealer marketing
efforts and gain market share.
"During this time
of economic recovery, we are pleased to offer this new marketing solution as a
benefit for PARA dealers and CEA's retailer
and integrator members," said CEA senior director Kerry Moyer. "During this
down economy, our members have been challenged to do more with less; requiring
innovative marketing approaches to drive store traffic and sales. Revenew
Systems' integrated marketing program allows us to offer a unique benefit for
CEA members to leverage marketing dollars and resources for growth."
will present a one-hour Webcast for CEA members on Friday, Dec. 11, beginning
at 2 p.m. EST to introduce the program and its benefits. Additional information
about the service is available at www.revenewonline.com
Arlington, Va. - The Consumer Electronics Association (CEA) has launched a lead generation and customer retention program for member retailers and integrators.