Arlington, Va. - The Consumer Electronics Association (CEA) has launched a lead generation and customer retention program for member retailers and integrators.

The automated marketing platform, provided by Revenew Systems, enables dealers to efficiently and cost-effectively improve lead generation and database management, campaign creation and results tracking, CEA said.

Manufacturers can also use the solution to help manage their brands, support dealer marketing efforts and gain market share.

"During this time of economic recovery, we are pleased to offer this new marketing solution as a benefit for PARA dealers and CEA's retailer and integrator members," said CEA senior director Kerry Moyer. "During this down economy, our members have been challenged to do more with less; requiring innovative marketing approaches to drive store traffic and sales. Revenew Systems' integrated marketing program allows us to offer a unique benefit for CEA members to leverage marketing dollars and resources for growth."

Revenew Systems will present a one-hour Webcast for CEA members on Friday, Dec. 11, beginning at 2 p.m. EST to introduce the program and its benefits. Additional information about the service is available at www.revenewonline.com .