- Fourth-quarter sales of CE devices will fall 5.9 percent in dollars but climb
by the same percentage in units, according to a revised forecast by the
Consumer Electronics Association (CEA).
The dollar decline
comes on top of a 6.4 percent drop in revenue during the year-ago period,
although unit volume rebounded strongly from last year's 6.3-percent decline.
GPS devices led
this quarter's revenue retreat with a 51.8 percent decrease year over year,
while A/V â€” including MP3 players and camcorders â€” had the mildest decline at
-2.7 percent. GPS also saw the steepest slide in unit volume, down 27.3 percent
from last year, while computers showed the strongest unit growth with a 17.3 percent
based on consumer holiday surveys, shipment figures and macroeconomic data, were
presented yesterday in a CEA Webinar hosted by Shawn DuBravac, the trade
group's chief economist and research director, and strategic research manager
CEA also shared
the results of its Black Friday consumer surveys, which pointed to digital
media players and MP3 devices as the most sought after CE products during the
of shoppers who bought CE products over the Thanksgiving weekend purchased
portable media devices, DuBravac said, followed by video game consoles (28
percent), TVs (26 percent) and digital cameras (24 percent).
More than half of
all weekend shoppers (54 percent) purchased a CE product, trailing only toys
(55 percent) and apparel (71 percent).
The findings were
based on telephone interviews with more than 1,000 adults Nov. 27-29, and
in-store surveys of 273 shoppers on Black Friday by sales and marketing firm
doorbuster deals were tamer than anticipated in several key categories,
including Blu-ray Disc players, netbooks, 32-inch 720p LCDs and 50-inch 720p
plasmas. Conversely, price cuts on 15-inch notebooks were deeper than expected
on Black Friday morning.
responded strongly to bundled sales offers that combined TVs with Blu-ray Disc
players or game consoles, he said, and to gift cards that came with purchases
of fixed-price products like Apple devices.
that lean inventories at manufacturers and retailers will likely keep pricing
rational through the remainder of the holiday selling season, although
retrenchment by consumers could spark additional price promotions.
continues to grow in popularity, as reflected in the regular 20 percent
year-over-year spikes in Google search volume the day after Thanksgiving, and
the 22 percent of respondents who said they were first-time holiday weekend
all channels was up over the four-day period and fell off on CyberMonday,
DuBravac observed, although retailers are trying to extend the Black Friday
inflection point through the increased use of pre- and post-Thanksgiving promotions.
Both retailers and
consumers leveraged social-networking sites like Twitter and Facebook to
publicize promotions and share pricing information.
Arlington, Va. - Fourth-quarter sales of CE devices will fall 5.9 percent in dollars but climb by the same percentage in units, according to a revised forecast by the Consumer Electronics Association (CEA).