Anaheim, Calif. -
BrandSource, the international CE, appliances and home-furnishings buying organization,
has launched a wholly owned wholesale finance firm.
The new business, BrandSource
Financial, is designed to support member dealers and provide them with
additional opportunities for profitability and growth, the buying group said.
"We're delighted to announce the launch of
BrandSource Financial," BrandSource CEO Bob Lawrence said in a statement.
"BrandSource Financial offers all the capabilities of any competitive wholesale
finance company. However, BrandSource Financial is the only wholesale finance
company operated for the benefit of its members -- nobody else in the industry
"In this time of
tight margins, our members will have additional opportunity for profitability,"
he added. "Since we own it, we all share in the proceeds."
BrandSource Financial will launch with Electrolux immediately, and additional
members will be added every week until the company reaches full rollout.
Lawrence credited several individuals for
their hard work in supporting the creation of BrandSource Financial, including
Bill Baptiste and Mike Cox at BrandSource headquarters, here, and Kevin Leier
and Jacques LeCavalier of BrandSource Canada/MEGA.
recognized Electrolux for its participation in the program and its support of
BrandSource dealers and the independent channel.
Anaheim, Calif. - BrandSource, the international CE, appliances and home-furnishings buying organization, has launched a wholly owned wholesale finance firm.