Phoenix - MARTA, a division of Brand Source, has been renamed Resource Plus.

Brand Source said the division's name was changed because it has "evolved its identity to best fit the needs of their members and the marketplace."

The group said in a statement that the new name and logo illustrates "the unparalleled collection of member benefits through its alliance with Brand Source plus the member-to-member sharing of best business practices that keeps their members poised for growth."

The new tagline, "Providing what matters," touts the group's focus on the services that make the most difference, including peer networking, sharing of resources, and exclusive marketing and buying opportunities, Brand Source said.

 "Since our successful alliance with Brand Source nearly four years ago, our mission has evolved from a focused ‘buying group' to an organization that offers a much wider range of services to our members.  It is time for us to update our name and identity," said Robert Thompson, managing director and general manager. "We feel that the name Resource Plus really summarizes what we stand for, a well-rounded group with the right resources that benefit each of our members."

 "We look forward to furthering our strong partnership with Resource Plus," said Bob Lawrence, CEO and executive director, Brand Source.  "Many of the Resource Plus members have really supported our key programs, which has made our overall group stronger than before."

 Resource Plus has historically been made up of larger, independent retailers selling appliances, electronics and furniture while operating within the Brand Source organization with access to all the benefits of the buying group.

Brand Source, along with Resource Plus, Home Entertainment Source and other divisions, is holding its Spring Buying Fair March 27-31 in the Dallas area.