Peabody, Mass. - Boston Acoustics has launched a "multi-tiered outreach initiative" geared toward custom installers.

Boston said each initiative will support its key brand message -- "Choose Boston and offer your customers a better experience, with incredibly reliable products from a vendor partner that's easy to work with." 

The company said its website will be enhanced with instructional videos, applications-based sell-sheets, a blog with an open Q&A forum, more technical drawings and new product landing pages.