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Aamp Buys Phoenix Gold Car Audio Division

10/12/2009 02:00:00 AM Eastern

Aamp of America purchased the car audio division of Phoenix Gold on Sept. 1 from Portland-based Rodin, making Phoenix Gold a new brand under the Aamp of America umbrella, alongside other brands including Stinger and iSimple.

Phoenix Gold home audio assets remain part of Rodin, affirmed Aamp of America.

Aamp has already assumed responsibility for the sales and marketing of Phoenix Gold car products while Rodin continues to handle technical service, repairs and returns. The full transition over to Aamp of America will be completed in January 2010.

In addition, Aamp of America said it will introduce new Phoenix Gold car amplifiers and speakers at International CES for shipping by the spring of 2010.

Aamp of America said it has collaborated with Phoenix Gold in creating demo cars and has a history of working with the company.

Phoenix Gold was founded in 1988 as a maker of audio cables and accessories for home and car audio and then it expanded in 1990 to amplifiers and speakers, said Aamp of America.

Ron Freeman, CEO of Aamp of America, said the combination of Phoenix Gold product quality and engineering and Aamp of America marketing and distribution expertise will further the brand.

Aamp of America also recently acquired Select Distributors (known as Select Products), and Aamp's parent company Audax recently merged two of its brands: the Pacific Accessory Corporation (PAC) and Peripheral Electronics, eliminating the PAC brand.