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HPAV Readies Products, Marketing Campaign

10/04/2010 12:01:00 AM Eastern

ATLANTA — Harman’s High Performance A/V
(HPAV) group went to the CEDIA Expo to dramatically
expand its selection of Revel-brand custom-install
speakers, launch Lexicon’s first multi-room amplifier,
unveil a new JBL Synthesis in-room speaker,
and outline a stepped-up marketing campaign.

Revel plans to launch 21 new in-wall and inceiling
speakers priced from $200 to $1,749 each,
expanding its selection with square and round bezel-
less designs and a patented one-handed install
process requiring no tools. The company offered
only a handful of architectural speakers in the past.

The Revel line incorporates technology from the
brand’s in-room speakers, including waveguides,
and is voice-matched to Revels freestanding inroom
speakers. The line ships in December.

For its part, Lexicon launched a 8x125-watt multiroom
amplifier to join its selection of home-theater
amps, a home-theater preamp/processor and a
Blu-ray player. The $2,500 DD-8 amp uses the
brand’s new DriveCore technology developed in
conjunction with Texas Instruments to deliver high
power while using less energy in less rack space,
the company said. The DriveCore chip is more than
90 percent efficient, with a signal-to-noise ratio of
110dB.

The new Lexicon amp, shipping in January, will be
single-rack-space in size, convection-cooled, and
compliant with new half-watt standby-power-consumption
standards. It’s promoted as consuming
less power while in use than most amps consume
in standby mode. The DD-8 also features automatic
switching to standby mode when not in use.

Other DD-8 has four local inputs, bus input/output,
selectable mono/stereo output, independent level adjustment
for each channel and selectable triggers

Under the JBL Synthesis brand, HPAV showed a
new version of the flagship LCR-SK2 tower speaker
used in the
top three Synthesis
electronics/
speaker hometheater
systems.
It’s available at
$11,000 each.
To help support
the product
launches, HPAV
plans what it
called an aggressive
marketing
campaign that will include trade advertising as
well as ads in luxury magazines. “Advertisements
in CEDIA-channel trade publications are designed
to educate dealers about Harman products and
how they can be easily integrated into systems,”
the company said, “while advertisements in luxury
publications show the benefits and superior performance
of Harman’s home audio products to
end users.”

HPAV will continue to drive its 1,000-square-foot
truck with mobile showroom around the country to
showcase its brands to dealers, distributors, builders,
architects, interior designers, luxury consumers
and audiophiles. The truck logged more than
22,000 miles since it first hit the road at last year’s
CEDIA Expo, HPAV said.