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Component Audio Sales On The Rise: CEA

12/05/2011 12:01:00 AM Eastern
ARLINGTON, VA. — Factory-level sales of audio components, including speakers, rose 10.9 percent during the first nine months of the year to $902.3 million, driven by a 14.3 percent gain in speaker sales and a 6.5 percent gain in component electronics, statistics from the Consumer Electronics Association (CEA) showed.

Component electronics sales rose 6.5 percent to $371.5 million during the first nine months of the year, led by a 6.9 percent gain in receiver sales and doubledigit percentage gains in such high-end components as component tuners, amplifiers and integrated amplifiers, CEA found.

Speaker sales, including custom-installed speakers, hit $530.8 million in the first nine months, led by sales spikes in shelf speakers, soundbars, surround speakers and home-theater speaker packages consisting of at least three speakers.

Here’s what else the statistics showed:

Receivers: Sales of receivers gained 6.9 percent to $325.3 million on an 8.8 percent unit-sales gain to 1.11 million units, but not all receivers shared in the growth. Unit sales of receivers with a dealer cost of $800 or more fell by 11.2 percent to 109,280, but unit sales of receivers with a dealer cost of $400 to $799 rose 19.6 percent to 303,562.

The number of receivers shipped without surround sound fell 29.1 percent to 60,040.

Other separates: Sales of power amps rose 50 percent to $6.85 million on a unit-sales gain of 65 percent to 4,845. Sales of integrated amps rose 51 percent to $2.65 million on a 70 percent unit-sales gain to 3,237.

CD sales were also up, with dollar volume rising 55.6 percent to $19.8 million despite a 0.5 percent slip in unit shipments to 97,319.

Dollar sales of AM/FM tuners rose 40.1 percent to $437,551 on an 8.4 percent unit-sales decline to 544 units.

Unit and dollar sales of turntables were down. Dollar sales fell 67 percent to $3.5 million on a unit-sales decline of 38.5 percent to 39,979.

In-room speakers: Bookshelf speakers posted the strongest growth among all speaker segments, with dollar volume rising 72 percent to $45.4 million on a 15.7 percent rise in unit shipments to 371,832. Dollar volume in floorstanding speakers, on the other hand, slipped 3.3 percent to $47.5 million on a 0.4 percent unit-sales gain to 255,966.

Soundbars, with and without an included separate subwoofer, posted the second strongest percentage dollar gain in the speaker segment, rising 56.6 percent to $145.7 million on a unit gain of 182 percent to 858,794. More than half the soundbars came with a separate powered sub.

Dollar sales of surround-sound speaker packages with three or more speakers rose 36.2 percent to $64.7 million on a unitsales gain of 138 percent to 1.8 million.

Subwoofer sales, on the other hand, dropped 16 percent to $48.2 million despite a unit-sales gain of 2.1 percent to 404,313.

Custom-installed speakers: Sales were down, as could be expected because of depressed housing starts. Dollar sales of in-wall speakers fell 6.9 percent to $40.3 million on a unit-sales decline of 2.7 percent to 350,239. In-ceiling speakers posted a 23 percent decline in dollar volume to $45 million on a unit-sales decline of 15.4 percent to 589,144.

Sales of outdoor speakers fell 16.4 percent in dollars to $39.3 million on a unitsales decline of 20 percent to 464,113.
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