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Samsung Sets Price, Ship Date For LCD Fridge

4/18/2011 12:01:00 AM Eastern
RIDGEFIELD PARK, N.J. – Samsung Electronics America has priced its four-door, Energy Star-rated LCD refrigerator to carry a suggested $3,499 retail when it begins hitting sales floors late next month.

Its RF4289 fridge, which debuted at International CES in January, offers 28 cubic feet of storage, including a customizable, counter-height “flex-zone” drawer with a moveable divider.

Other features include LED lighting and Samsung’s signature twin coolingplus system that separately circulates the air within the freezer and refrigerator compartments to eliminate odor transfer and keep perishable produce fresher longer.

But the main point of differentiation is an 8-inch, Wi-Fi-enabled LCD touchscreen embedded above the ice and water dispenser. The display provides a host of apps, including Epicurious (recipe collections), Weatherbug and Pandora, as well as AP News, Google Calendar, Picasa Photos and Twitter.

The touchscreen can also be used to write notes.

The RF4289 represents the majap piece of Samsung’s new Nth-Screen strategy, which stresses “seamless connectivity” and content sharing across “limitless screens” both in and outside the home.

Samsung majap marketing director Kurt Jovais told TWICE that the refrigerator’s rollout will be heralded by a new TV campaign, following the late April launch of a new laundry product. The manufacturer will also add its proprietary PowerFoam feature, which combines water, air and detergent to create a deep-cleaning foam, to all Samsung washers priced more than $1,000.

Samsung’s appliance business has grown six-fold over the last five years, and its washers and refrigerators have been rated No. 1 in customer satisfaction by J.D. Power & Associates, the company said. Jovais added that the RF4289’s predecessor, which shares the same feature set except for the touchscreen, is the best-selling fourdoor refrigerator in the U.S., with a 6 percent share of that market.
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