St. Louis – Antennas Direct said Monday that demand for over-the-air TV antenna’s stimulated by the nation’s conversion from analog-to-all digital TV broadcasting pushed sales up 224 percent during the company’s first quarter from the year-ago period.
Antennas Direct said that with the hope of being picked up by Best Buy and performing consumer outreach efforts with various TV broadcasters, its business transformed quickly from a one-man company in 2001 to a multimillion dollar business.
“Educating the public on the differences in television antenna technology has been one of our biggest challenges,” stated Richard Schneider, Antenna’s Direct president. “But people are beginning to understand – not in technical terms, but results – that there is a difference among antennas when it comes to digital reception. Our sales in first quarter of 2009 totaled over $2 million, which is more revenue than our company made the entire year of 2006.”
At the end of last year, Antennas Direct announced that its ClearStream antennas were to be sold on the floor at Best Buy stores nationwide. At the same time, the company launched its nationwide AntennasNOW! tour that assisted network television stations in building awareness of antennas for receiving DTV multicast programming.