The program, supported by third-party provider NorAm International, joins various on-line, in-store and even kiosk-based CE trade-in and recycling efforts by retailers including RadioShack and Nebraska Furniture Mart.
"Technology is constantly
evolving and newer, better versions of consumer electronics are introduced all
the time," said CE VP Paul Ryder. "We want to give customers the opportunity to
get great value from their used electronics. Hundreds of thousands of customers
have already received millions of dollars in gift cards from the other products
in our program. The electronics category is a natural extension and we are
delighted to offer our customers more trade-in options."
Customers can check the
eligibility of their product on the trade-in sites, click a button to add items
to their shipment, and print a pre-paid shipping label. Exchange value is based
on product condition, with criteria ranging from "acceptable" to "like new," and
an Amazon gift card will be deposited into the customer's Amazon.com account, generally
in less than 48 hours after the product is received and inspected, which can be
used toward the purchase of any item sold on the site.