Milford, Pa. - Altec-Lansing added new flagship models to its selection of PC speakers and portable iPod-docking speaker systems.
The docking speaker, the three-way iMT800 Mix, is the company's highest-priced portable AC/DC iPod speaker system to date at a suggested $299. The iPhone-certified system is also the company's first portable iPod speaker system to be positioned in name and styling as a digital boombox. It will be promoted through break-dance parties and an online breakdance competition, said Bernice Cramer, senior VP of product marketing and management.
The Mix ships Aug. 28. The PC speaker system is already shipping.
The iPod-docking iPhone-certified Mix is Altec's first AC/DC model with boombox-like appearance, and it's the first with two auxiliary inputs for connecting two additional MP3 players at group gatherings. With the supplied IR remote, users can source-switch between the docked iPod, the two aux ins, and the embedded FM tuner. The additional MP3 players sit in a recess on top of the boombox.
Compared to the previous AC/DC flagship, the Mix delivers 10 percent more power and SPLs, adds FM tuner and iPhone certification, and adds a horn-loaded tweeter to widen the sound stage. The 1-inch silk-dome tweeters are accompanied by companion 3-inch midranges, one side-firing 5.25-inch woofer, and a side-mounted 5.25-inch passive radiator. Other Mix features include full remote control of the iPod menu, separate bass and treble controls, seven-band graphic EQ, and front rack-style handles. The Mix runs off 8 D-cell batteries, whose remaining battery life is displayed in percentages on a front-panel display.
To promote the Mix, Altec will sponsor break-dance street parties in select cities beginning the second week of September and running through October. Prized will be awarded to break dancers. An on-line version of the break-dance contest, called Mix It Up, will invite consumers to send their break-dance videos to Altec, which will award prizes, including a grand prize of $2,500, a Mix, and an appearance in the music video of an artist to be named.
In portable AC/DC iPod-docking speaker systems, the company's previous top-end model began life at a suggested $249 but hasn't been available in the U.S. for about two years. The company, however, has offered DC-only iPod speaker systems at $299 and above.