The NPD Group reported that PC products performed extremely well during the first three quarters of 2003 with the exception of desktop computers, which posted a double digit year over year loss for the period.
The NPD Group, Port Washington, N.Y., tracks seven categories, consumables, notebook computers, desktop computers, printers, digital cameras, displays and storage media. Overall sales of these products was up 8 percent to $21.7 billion, compared to the 2.8 percent increase generated during the same period in 2002.
The three star performers for the category were storage media, digital cameras and notebook computers.
Storage media sales grew 37.9 percent to $1.2 billion with sales being driven primarily by flash media products and blank DVD media sales, which in turn were boosted by increasing sales of DVD recorders and digital cameras. Digital cameras were up 24.5 percent with revenue nearing the $2 billion mark for the first three quarters.
Notebook sales rose 16.7 percent to $2.7 billion, surpassing desktop PC sales for the first time, while the desktop category fell 12.1 percent on sales of $2.65 billion.
Rounding out the list were printers, displays and consumables, all of which delivered healthy sales. Printers were the best performer with sales of $2.3 billion, a 14.9 percent increase and consumables, driven by printer sales, were up 9.9 percent.
The display segment posted the slimmest sales gain at 4 percent, but NPD attributed this to the huge fall of in CRT-based monitor sales. However, this was counterbalanced by consumer's increased interest in LCD monitors. NPD had this category growing 73 percent to $957 million.
"These numbers reflect a consumer technology market that is being restored to health after two and one-half years of weak numbers," said Steve Baker, The NPD Group's director of industry analysis. "Robust sales numbers such as these are clear evidence that consumers are responding to these new technologies by opening up their wallets again."
The NPD Group also broke down its seven primary categories to examine how specific products performed. DVD burners and blank DVD media enjoyed the highest growth rate jumping 348 percent and 400 percent respectively. Wireless networking and digital memory also did quite well and even keyboard sales increased 28 percent. (see table, above, for further details).
Top Revenue Categories
|Category||2002 sales||2002 share||2003 sales||2003 share||Year-over- year growth|
|Source: The NPD Group/NPD Techworld ©TWICE 2003