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AMD Introduces New Processor Series

1/06/2011 12:01:00 AM Eastern
LAS VEGAS — AMD has introduced the new AMD Radeon HD 6000M processor series, which incorporates a high-end graphics processor on the same chip.

The series, dubbed Fusion, contains four performance levels containing seven separate processor subseries. The processors all contain discrete level graphics capability and DirectX 11 enabling them to play games and show HD quality video, said Leslie Sobon, VP, product and platform marketing.

For gaming enthusiast laptops there are the HD 6900M/HD 6800 series, while AMD’s offering for highperformance laptops are the HD6700M/HD 6600M/ HD 6500M. For mainstream computers priced between $400 and $600 there is the HD 6400M, while the HD 6300M is intended for thin and light laptops, said Sobon.

She said gamers wanted massive performance, while the performance chip delivers premium HD video. The mainstream processors provide a lower level, on the go HD experience with a cost-effective balancing of power and performance. The thin and light users were primarily interested in having the longest battery life.

The processors, AMD’s first new X86 core design since 2003, are based on the company’s Brazos platform and include two subsets: the 18-watt Zacate processor for larger notebooks and desktop PCs, and the 9-watt Ontario for netbooks and ultra-light and thin laptops.

The first computers using these processors are expected to ship in January, while a third derivative of the Brazos platform, code-named Llano will hit stores during the back to school time frame.

The HD 6000M also offers multi-display capability, support for Displayport 1.2, HDMI 1.4a and 2D to 3D conversion. Sobon said AMD will not become involved in 3D glasses manufacturing, but will support the glasses makers.

Another aspect of the launch is the processors were designed to fit into AMD’s Vision retail branding strategy. Vision, which was rolled out last year, uses POP material to steer consumers toward the computer containing the processor best suited for their needs, as was done with the HD 6000M. Vision also includes store level sales associate training that is delivered by an outside firm hired by AMD.

Sobon said Vision has generated a strong uptick for AMD when it comes to customer awareness, recommending AMD products and having the customer receive the proper explanation from the store’s staff regarding AMD’s products.
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