By Lisa Johnston
New products on display at the American International Toy Fair, held in N
TWICE: How can smartphone vendors outside of the top two vendors in the U.S. gain share?
Lam: Affordable pricing and occasional promotion will certainly help smartphone vendors outside of the top two retain or gain market share. Other important factors to consider are features and quality. Prepaid smartphone is a segment of the market that the smaller vendors can go after to gain overall market share. We see prepaid as a growth area, and we are wellequipped to take advantage of it.
Walls: First, those top-two vendors have to be congratulated for their level of effort, innovation and astounding growth. Assuming they’ll fall from grace by their own accord isn’t a sound strategy for success [by other vendors]. To the core, you have to believe that as a company, you can do better. Price and promotion are important, but the foundation for success is created when the body of effort focuses on the who and the why. Who will use it and why they’re using it (not what they’re using it for). A complete understanding of lifestyle and behavior is a necessity. The next generation of devices should have a greater sense of intuition for how and when they’ll be used. Equally as important, they should have the ability to understand context of time, place, situation and relevance.
Cistulli: There is no secret vendor formula to gaining market share, but the U.S. carriers continue to show an increased interest in the Alcatel One Touch mid-high-tier Android smartphones, which are competitively priced and come in a wide variety of colors.
What has also benefited Alcatel in gaining U.S. market share is that we make a continued effort to diversify our portfolio to reflect consumers’ needs. This is an ongoing strategy for us, to bring great quality technology to everyday people. We will keep this approach of reflecting market needs. Some recent examples include being one of the first OEMs out-of-thegate to offer Mozilla Firefox OS and our support for the announcement of Facebook Home.
DiCarlo: It is our belief that consumers will purchase devices that ultimately deliver innovation that enables them to be more productive while more easily connecting with friends, family and colleagues. We strive to bring devices to market that simplify and enhance everyday life and are grateful to our loyal and passionate customers.
I think it’s always important in the mobile industry to avoid complacency. Whatever factors or strategies have led to success in the past, there are no guarantees that those same plans will pan out in the future.
Rasinski: We are already seeing great increases in sales thanks to devices like Optimus G, Nexus 4, Optimus G Pro and our L series. While price and promotion certainly play a part in sales, we think that sales will continue to increase by delivering powerful hardware built around great user experience.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.