By Lisa Johnston
New products on display at the American International Toy Fair, held in N
ARLINGTON, VA. — Consumer confidence in technology reached its highest level of the year in September, according to the latest CEA Index released today by the Consumer Electronics Association (CEA).
The CEA Index also showed that consumer confidence in the overall economy improved this month.
Consumers’ confidence to spend on technology reached its highest September level in the history of the CEA Index and its fifth highest level for any single-month period. The CEA Index of Consumer Technology Expectations (ICTE) rose 4.9 points this month, reaching 92.4. The ICTE, which measures consumer expectations about technology spending, is 10.5 points higher year over year and is at its highest level since December 2011.
Consumer sentiment toward the overall economy also rose in September. The CEA Index of Consumer Expectations (ICE) increased 3.5 points from August, reaching 172.2. The ICE, which measures consumer expectations about the broader economy, is nearly 15.4 points higher than this time last year.
The CEA indexes are updated on a monthly basis.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.