By Lisa Johnston
New products on display at the American International Toy Fair, held in N
LAS VEGAS – Chinese TV manufacturer TCL reached a 10-year deal to pay $5 million for the naming rights to the Hollywood’s iconic Grauman’s Chinese Theatre.
The one-time site of the Academy awards will now be called the TCL Chinese Theatre.
Opened in 1927, the building had been named for Sid Grauman, a Hollywood showman who helped finance the theater’s construction. The theater is noted at the site of many Hollywood movie premieres including “The Wizard of Oz” and other classic films, and currently hosts about 40 movie premieres a year.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.