Home >> TCL Gets Naming Rights To Iconic Theater

Greg Tarr On Jan 28 2013 - 1:00am

TCL Gets Naming Rights To Iconic Theater

 

LAS VEGAS – Chinese TV manufacturer TCL reached a 10-year deal to pay $5 million for the naming rights to the Hollywood’s iconic Grauman’s Chinese Theatre.

The one-time site of the Academy awards will now be called the TCL Chinese Theatre.

Opened in 1927, the building had been named for Sid Grauman, a Hollywood showman who helped finance the theater’s construction. The theater is noted at the site of many Hollywood movie premieres including “The Wizard of Oz” and other classic films, and currently hosts about 40 movie premieres a year.

 

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