By Lisa Johnston
New products on display at the American International Toy Fair, held in N
NEW YORK — Vivitar used the American International Toy Fair, held here earlier this month, to show off its entry into the youth tablet market.
One of its first devices for the category, the Camelio tablet, was previewed during International CES in January. It features a 7-inch 800 by 400 touchscreen, Android 4.1 OS, 4GB storage, built-in Wi-Fi, USB port and built-in microphone.
Consumers can create Personality Packs that come with a code to unlock videos, music, books, wallpapers and widgets designed around the theme pack, Vivitar said, adding that one tablet can be loaded with up to five Personality Packs, and each theme will display upon signing in. A matching tablet case is also included.
Licensed themes are also offered, including Barbie, Hello Kitty, Hot Wheels and Monster High.
The Camelio also has front- and rear-facing cameras; more than 25 pre-installed productivity, utility, educational and game apps; a “grip-able” design; and parental controls.
It’s scheduled to ship this summer for a price that’s “under $150,” Ralph Sasson, COO and product manager for the Camelio.
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