By Lisa Johnston
New products on display at the American International Toy Fair, held in N
LAS VEGAS — Monster is gearing up for a big year in 2013, and it came to International CES with new headphones and the launch of its Monster Mobile brand.
Monster plans to take the wraps off the high-end Genesis headphones at its press conference on Jan. 7. These luxury on-ear headphones have been in development for years, according to head monster Noel Lee, and features include 40mm drivers, active noise-canceling technology and a $550 suggested retail.
The noise-canceling technology has two different sound modes. The Pure mode has “neutral sonic characteristics,” said to enhance music subtlety and clarity. The Max mode lets users “hear all areas of their music’s dynamics without sacrificing transients, clarity or depth,” according to the company.
Monster said the design of the Genesis was inspired by luxury sports cars. Extremely limited distribution will be available, according to the company, and a spokesman at press time said this could include “select retailers.” Each model will be individually serialized. Three types of cables are included: straight audio mini-to-mini, Universal ControlTalk and ControlTalk for Apple devices.
The company is also using CES to mark the official debut of its Monster Mobile line. Products in the line will include mobile headsets, a Bluetooth device tracker and a variety of chargers. The in-ear ClarityMobile headset model will come in black or white for a $69.95 suggested retail, and there will also be a model without ControlTalk (but still has a microphone) for $49.95.
Both feature magnetic-clasp designs for wearing position variety, and come with a round headset case that can double as a smartphone stand. Availability is scheduled for April.
The Find My Stuff device tracker uses Bluetooth 4.0 and a dedicated smartphone app to let users dictate when they want to be notified that their tagged possessions are missing. It features three different attachment options — strap, clip or 3M sticker — and has a 100-foot range. The battery is said to last about half a year.
The Find My Stuff tracker will be available in April; suggested retail is $99.95 for a two-pack.
The company’s PowerTap 4000 and 6000 wall chargers with built-in batteries are designed for both in-home and mobile use. Suggested retail are $69.95 and $99.95, respectively. A model without a built-in battery (the PowerTap Duo) will also be available for $39.95.
Monster will also show off its first gaming headphones at CES. Details were unavailable at press time.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.