By Lisa Johnston
New products on display at the American International Toy Fair, held in N
MORGANVILLE, N.J. — Capitalizing on a recent retailing trend, CE accessory manufacturer Bell’O announced it was teaming with mattress maker Sealy for a line of cobranded metal beds.
The Serta Bed Collection by Bell’O will be sold in a variety of styles, with most featuring Bell’O’s No Tools Assembly design.
“We are very proud to be part of the expansion of Serta into beds,” said Howie Cooperstein, president of Bell’O International, in a statement. “The Serta Bed Collection by Bell’O is a natural extension for the Serta brand and will allow retailers to offer consumers a quality, affordable bed to go with their mattresses. Serta has a great reputation for bringing style and comfort to the home and we’re thrilled to be partnering with them to bring Bell’O’s No Tools Assembly design to our co-branded metal beds.”
The Serta Bed Collection by Bell’O is now shipping and is available in king and queen sizes priced from $349 to $599.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.