By Lisa Johnston
New products on display at the American International Toy Fair, held in N
BEDFORD, TEXAS – CE and majap service plan provider Warrantech recently celebrated its 30th anniversary.
Founded in 1983 as a dedicated service contract administrator, the company was acquired four years ago by AmTrust Financial Services, a Fortune 100 fastest-growing company.
Warrantech said the acquisition provided it with a financial strength that allowed it to become “a respected industry leader through product innovation and an unparalleled dedication to service.”
Among its latest introductions is a dynamic program that’s designed to capture missed point-of-sales opportunities, increase penetration rates, and provide additional value to customers by enabling retailers to offer extended service contracts outside of the traditional store environment.
In other Warrantech news, Gabriella Roberts has been appointed account management senior VP. With more than 20 years of experience in the insurance and service contract industry, Roberts’ background includes positions in sales, underwriting and client management. Warrantech said she is “passionate about leading the teams responsible for supporting [our] valued clients and is focused on meeting their needs by providing growth strategies and exceptional service.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.